![]() ![]() Having identified the potential demand for tourism, we identified what was required in order to generate demand and create a successful sustainable tourism industry. The initial stage of the study was to undertake a baseline assessment of the tourism product on Ascension Island, and then drawing on these findings as well as international tourism demand trends, identify potential markets, segments of interest and visitor characteristics. Our ApproachÄue to the relative inaccessibility of Ascension Island, the study was undertaken through desk research and telephone interviews with stakeholders on Ascension Island and in the UK. This study was commissioned to assess the potential for tourism on Ascension Island, and compile a broad-brush strategy for developing the sector in a realistic and sustainable way. Isolated destinations also hold a certain appeal for many tourists who are seeking unusual places off-the-beaten-track. ![]() Small increases in numbers of visitors can correspond to large growth rates in arrivals, and make significant impacts to small economies. ![]() As with most other small islands worldwide, the tourism sector in Ascension Island provides opportunities for generating revenue, employment and investment. Ascension Island is an overseas territory of the United Kingdom, lying almost on the equator, in the middle of the Atlantic Ocean between Africa and South America. ![]()
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